Kent Emmons started in the entertainment business when he was 14 promoting poolside dances at the local swimming pool’s recreation hall. “I hired a band for $50, charged people $2 to get in, and hoped that at least 25 people showed up! They always did.” Those earnings along with the money he earned mowing lawns allowed him to save enough money to acquire his first of several oil and gas leases at the age of 18. In 1986, with price of oil below $10 per barrel, the oil business got tough and Emmons, through a group of his oil investors, was given an opportunity to get into the entertainment business and never turned back. Kent managed his first top 40 act, Bertie Higgins. Higgins had several major international hits, Key Largo, Casablanca and Just Another Day In Paradise.
“Kent was THE manager of managers. He could sell anything to anybody anytime. He was the kid version of Col. Tom Parker and we have had a lot of fun over the years.”
Bertie Higgins – Singer/Songwriter
During the 1980s and 1990s, Emmons worked closely with the Lowery Music Group, where he served as V.P./Producer, COO then CEO of its Atlantis Entertainment division which, until its sale to Sony, was one of the largest independent music publishing companies in the world. While at Lowrey/Atlantis, Emmons structured and managed production, publishing and management deals for several top 10 recording artists by signing acts including Edwin McCain and Mark Wills, produced Bob Eubanks’ $25,000 Game Show and, in partnership with Bob Eubanks Productions and Sony’s Columbia Tristar Television, produced Wheel Of Fortune – Live! the touring version of the hit television game show.
“In a business filled with sharks, Kent has always ‘the good guy’ and always a pleasure to work with since the day he signed me when I was working in a little hole in the wall bar in Hilton Head. Many years of fun!”
Edwin McCain - Singer/Songwriter
Kent has extensive roots in the radio and television industry, having owned large and medium market radio stations and national radio networks as well producing hundreds of hours of television. Emmons was the host of the top rated “Martini Time” radio show for 8 years (a highly rated “standards” radio show in heard daily on the Music of Your Life Network), internationally syndicated “National Lampoon Comedy Countdown with Kent Emmons and Kerri Kasem” and televison’s “Ahead of The Curve”, a highly successful infomercial television talk show format that brings new and innovative products to the market including such products as “Gracie Combatives” with Rorion Gracie – the founder of the UFC. Over the years Emmons has been involved in the launch of products that have produced over a billion dollars in sales.
In 1995 Emmons created the “Vacation Radio” format in Branson MO and extended the brand into Pigeon Forge/Gatlinbug, TN and Myrtle Beach, SC. In 1998, Emmons pioneered the 24/7 comedy radio format by starting the first 24/7 “All Comedy, All the Time” radio network using a vast library of recorded stand up comedy which he licensed from Universal, Warner Bros and other major and niche record labels. In 2003, Emmons founded National Lampoon Radio Networks (NLR). Amongst the network’s shareholders and close advisors are: Barry Levinson (producer), Budd Friedman (Improv Chairman/Founder), Richard Belzer (comic/actor) and Laugh-In producer George Schlatter.
"Kent is one of those rare people in the biz that maintains an unwavering deep appreciation for the art of comedy but has proven time and time again that he knows how to turn it into a commercial success."
Barry Levinson – Film Producer
Kent -The Accidental Infomercial Guy
Owning radio and television stations over the years, Emmons discovered early on that there were bucks to be made by running ad spots for products that sold directly to consumers. By having a good eye for products that would sell well, he started dedicating a substantial portion of his media outlet’s ad inventory to direct response. As he says “It was a relatively easy way to increase revenue considering I didn’t have any product development, inventory or collection risk. And, the best part, it didn’t require an ad sales staff or having to deal with those greedy Madison Avenue ad agencies. “I loved it from day one!” Emmons said in a 2004 Radio and Records interview. In 2000, Emmons founded hit driven Kent Direct, Inc., an international direct response firm that, together with it’s affiliated partners, is responsible for over $1 Billion in sales. Through his connections in the product sourcing side of the infomercial business, Kent Direct has expanded into the international business development field. Emmons’ Kent Direct International focuses on international business development by setting up business opportunities for both American and foreign businesses. With a presence in Los Angeles, Hong Kong, Manila and Bangkok, Kent Direct International has become a leader in the international business development space focusing on media, brand licensing, manufacturing and real estate. Emmons remains an active real estate investor and continues to serve on select corporate and philanthropic boards and currently chairs the board for Daily Media, Inc., the parent company for the start up Dating Channel and Daily Dater website – set to launch nationally in mid-2015.
Author, Host and Speaker
Emmons, who had been influential in the unconventional launch of several self published books has, himself, entered the world of authorship having just co-authored “Generation Entrepreneur” (2012 for Entrepreneurial Seminars) and “Hook-Up” (2014) and as the sole author of “The Common Sense 80%” (2015), a factual but funny book and documentary pointing out the ridiculousness of Washington politics and policy and offering some seemingly common sense solutions from respected business and civic leaders from the heartland of America.
Not Just Another Hollywood Suit
Widely touted as “The nicest guy in Hollywood”, he laughed and said “I’m a farm boy from Sothern Illinois, Hollywood has just been a fun stop on my journey”. Over the years Emmons has made numerous appearances as a guest and contributor Fox News, Fox Business News and CNBC.
Kent also donates his time as a "celebrity auctioneer" to fundraisers around the world that benefit mostly children and senior causes which has included emceeing and auctioning at a fundraiser co-hosted with Ed Asner and for the Motion Picture Home at the home of Diane Ladd and has become increasingly involved in auctioning and fundraising for Kidsave.org in New York, Los Angeles and Washington, D.C., the Unstoppable Foundation and the Revlon / UCLA Breast Cancer research center in Los Angeles.
Emmons enjoys extreme activities like heli-boarding (snowboarding from helicopters), hang gliding and wakeboarding but is fast to say his favorite thing in the world is to hang out the ranch and travel with his 7 year old daughter Aubrey – who is also in the entertainment business playing the character “Lily” on ABC’s hit show “Modern Family”. Emmons is an accomplished, humorous public speaker and an active member of the New York Friars’ Clubs, The Reagan Library Foundation and The Museum of Television and Radio in Beverly Hills.
Emmons divides him time between Southern California, Gatlinburg TN and Hong Kong.